If you are a business that is not executing an online sales and marketing strategy, you may be rendering your business completely obsolete to potential consumers. Search engine optimization, or SEO, is the best way to increase your presence in the search engines. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.
Did you know that approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead? Currently, the search engine industry is worth approximately $16 billion USD. Search engine optimization increases the organic ranking of a website because it improves its overall quality and content visibility.
If you do not have time to learn the ins and outs of SEO but still want to reap the benefits of online sales marketing, you may want to try working with an SEO reseller to develop a SEO reseller plan and help boost your online sales. Working with an SEO reseller is a great idea for a company with limited resources that cannot necessarily afford to hire an in house SEO consultant.
SEO resellers can also help you to shape your social media campaigns, which are also an incredibly valuable resource for boosting your search engine visibility. If you are looking to boost your online marketing efforts without having to exhaust your own company resources or time, working with an SEO reseller can be incredibly beneficial. The higher up you are in the rankings, the more likely you are to be found by shoppers, and increase online sales. It could even mean the difference between you and your competitors being found.
When executing your online marketing campaign, remember to think like a consumer. What would they be typing to find you? What would you want to see on a website if you were a consumer searching for the same thing? A mix between good marketing strategy and SEO strategies could be the recipe for the solution you are looking for, so do not over look the potential possibility.